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Logo Presentation Template for Clients | Free Download
- December 11, 2019
Nick Saporito
In this post I’ll be sharing a copy of the template that I use to present logo ideas to my clients. This is useful because it lays out all of the potential design choices in numbered rows and displays how they look on a light background, a dark background, and in monotone.
One of the members of my logo design academy requested that I share a copy of this template after watching the client presentation section of the course, and I thought it would be helpful to share a copy of it here on my blog as well.
Logo Presentation Template
Whenever I present logo designs to a client, I usually offer several design ideas to choose from. The way that I do this is by placing each design on its own row, and in 3 different columns that display variations of how the design will look under the following conditions…
- In color, on a white background
- On a dark background
- In monotone
Logos need to be versatile enough to work in many in different contexts, and because of that you will typically need to provide your client with color variations that they can use on any color background. This logo presentation template allows the client to visualize how their logo would look in those contexts.
Here’s an example of the template in use…
Click to enlarge
Each box of the logo presentation template is sized at 800px by 500px. This is typically a large enough size for the client to get a good enough view of the logos on any device (desktop, tablet, phone,) but not so large that it’s going to hog disk space.
Free Download
You can download a free copy of the template here: Logo-Presentation-Template.zip
Here’s how the blank template looks…
I’ve included two copies — one for Inkscape users (.svg) and one for Illustrator users (.ai.) However, the the SVG copy can be used with any vector graphics software, not just Inkscape.
I use this template so frequently that I’ve set it as my startup document in Inkscape so that every time I launch Inkscape, it opens this document instead of the standard blank document. I have a tutorial on changing Inkscape’s startup file here if you’d like to do the same.
Use it however you’d like. No attribution or credit necessary. Enjoy!
Disclaimer: this website doesn't track you, serve ads, or contain affiliate links 🤘
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Hi, I'm Nick— a Philadelphia-based graphic designer with over 10 years of experience. Each year millions of users learn how to use design software to express their creativity using my tutorials here and on YouTube.
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Thank you, very helpful!
Thank you, Nick.
Kenyan Grafik
Hi Nick, I have been reading your articles and this resource is very nice. Thanks for helping us in all sorts of ways.
Muhammad Hamrozi
Hi Nick! Thank you so much for the blog.
I wonder, if I wanted to send the concept to the client. What kind of file I should send?
Thank You -Ozi
I usually send it as a PNG
Great value Nick, thank you so much! What a great time saver!
Glad to help 👍
Frank Okunwe
Thank you for this, I normally do this on the design brief, just colored and grayscale, incorporating this in future deliveries would be such an upgrade, once again, thank you!
Good stuff. Thanks for everything. I’m very grateful to have found you on the net.
May your charity increase as much as your wealth.
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Logo Design Presentation Template
Organize and share your logo design concepts
How you present your design work is just as important as the actual artwork itself. It's here that you get to tell the story and strategy behind your work, not just share the final artwork.
Whether you're presenting in person or remotely, it's important to display your concepts in a way that's easy for others to compare and discuss, and most importantly shows your work in the best light.
In this guide, you'll learn the modern approach to presenting logo concepts and gathering feedback from your team and client using Milanote. This template is part of our guide on How to plan a logo design project .
- Explore ideas
- Organize visually
- Share with your team & clients
- Gather feedback
- Export to PDF
How to use this template
Whether you’re a designer or creative director, follow this step-by-step guide to learn the modern process of sharing logo concepts with your team or client in Milanote, a free tool used by top creatives.
1. Start with an empty template
The Logo Design Presentation template contains beautifully composed placeholders for images, video, notes and more. Just drag and drop your content onto the board to create a presentation in minutes.
Create a new board for your concepts.
Create a new board
Drag a board out from the toolbar. Give it a name, then double click to open it.
Choose the Logo Design Presentation template.
Choose a template
Each new board gives you the option to start with a beautiful template.
2. Arrange your concepts
Start by uploading the concepts you've designed so you can share them with your team or client. Provide a few example of the logo in different environments. E.g. If it's a logo for a clothing brand, show how the logo will looks on its own, on store signage and on packaging or wrapping paper.
It's best to provide at least 2-3 different concepts so your team and client can start to debate which one best suits the business.
Drag files from your computer.
Upload a file or document
Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.
3. Explain your thinking
Next, include some written notes about each concept. This will help explain your ideas and keep everything in context. Refer to the client's goals you set earlier in the Logo Brief and the visual direction from the Moodboard to communicate the path to this point.
Try to provide reasons why these concepts will provide the perfect visual brand for the client's company. Explain how they embody the brand personality and why they'll appeal to the target audience.
Add a note to describe each option.
Drag a note card onto your board
Start typing then use the formatting tools in the left hand toolbar.
4. Share with your team or client
With any creative technique or project, it’s important to be open to constructive criticism. Now that you've prepared the initial concepts, it's time to ask for specific feedback. Share the board with your team or client and get together to choose a final direction.
Share the concepts with your team.
Share a read-only link with others.
Click Share in the top right of your board. You can add a Welcome message for viewers, allow comments, set a password or embed the board in another app or website.
5. Agree on a concept
Ensure that everyone involved agrees on the concept direction before you start finalizing the logo artwork. Try to keep the conversation focused on the strategy behind the logo rather than discussing just the visual aspects. Consider how the logo addresses the goals, audience and requirements. Lastly, make sure you stay open to suggestions and improvements and try not to take criticism personally.
Start a conversation about the options.
Start a comment thread
Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.
Mention others to get their attention.
Mention teammates to get their attention
Type '@' in any text field to mention someone who has access to your board. They'll receive a notification and be able to respond to your comment.
Start your Logo Design Presentation
Organize and share logo design concepts
Sign up for free with no time limit
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Logo presentation Template
This template helps designers effectively showcase logo designs to clients, providing a structured framework to present concepts, rationale, and brand alignment.
What is a Logo Presentation Template?
A Logo Presentation Template is a structured framework for showcasing logo designs to clients or stakeholders. This versatile tool helps designers effectively communicate their creative process, design rationale, and brand alignment.
Key components of this presentation template typically include: • An introduction to the design brief • Concept explanations and sketches • Multiple logo variations and applications • Color palette and typography choices • Mockups showing the logo in real-world contexts
This comprehensive template is invaluable when pitching logo concepts to clients. It provides a professional, organized approach to presenting design work, helping to justify creative decisions and demonstrate how the logo fulfills the client's branding needs. By using this template, designers can increase client satisfaction and streamline the approval process.
Why Use a Logo Presentation Template?
A logo presentation template provides a structured framework to showcase your logo designs professionally and effectively. It can help you impress clients and stakeholders by presenting your creative work in a polished, organized manner.
- Enhance your presentation skills: The template guides you through the process of articulating your design rationale , helping you develop a stronger design vocabulary and communicate your concepts more effectively.
- Save time and effort: With a pre-designed layout, you can focus on your logo designs rather than spending hours creating a presentation from scratch, potentially saving up to 70% of your preparation time.
- Maintain consistency: A logo presentation template ensures a cohesive and professional look across all your client presentations, reinforcing your brand identity and elevating your perceived expertise.
- Increase client satisfaction: By presenting your logo concepts in a structured, visually appealing format, you can improve client understanding and approval rates by up to 30%, leading to smoother project progression and higher client satisfaction.
How to use Logo Presentation Template with AI
It's much easier to use AI for populating content in the Logo Presentation Template. Follow these steps to effectively use the template:
- Step 1: Enter Your Logo Design Brief : Input project details, AI will generate content for each section.
- Step 2: Edit AI-generated Presentation Content : Refine and customize the AI output through chat interactions.
- Step 3: Export and Share : Save as image or share link for client review and feedback.
This template streamlines the logo presentation process, similar to how a Brand Style Guide Template organizes visual identity elements. By leveraging AI, you can create professional, comprehensive logo presentations efficiently, enhancing your design workflow and client communication.