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Dashboards Dashboards for smart marketers for real-time view of marketing data across multiple channels. Learn More

Integrations 20+ integrations across channels such as social advertising, search ads, email marketing more. Learn More

Reports Reporting solution for marketers with multi-client management multi-channel marketing. Learn More

Features Everything your marketing team needs to impress clients earn more revenue for your agency business. Learn More

Our detailed knowledgebase contains how to guides for all our features and can help you get started

Automated Facebook Page Reporting Tool

Facebook page insights reports and performance data in a beautiful reporting dashboard. Professional, predefined report templates to make your reporting faster & more insightful.

Drag & Drop Customise

Customise your report with simple drag & drop. No coding knowledge needed

Insightful FB page report specifically designed to present a bird’s eye view of key page metrics

• Branded Facebook Report
• Intuitive & Clean Design
• Gain Insights Faster

Report Social Reach & Measure Metrics

Share valuable insights on the most important aspects of your client’s business. Share report instantly

• Social Metrics Reporting
• Highlight Key KPI Metrics
• 25+ Facebook Data Widgets

Use Standard Facebook Report Template.

Start reporting with standard client report templates created by expert marketers. Built for reusability

• 1 Click to use Template
• Reusable Templates
• 40+ Report Templates

Customise with Simple Drag & Drop

Drag & Drop other social & PPC data with Facebook to create your own report. Zero coding knowledge needed

• Customise your Reports
• Easy Drag & Drop Widgets
• 20+ Integrations

Fully Automate Client Reporting

• Automate Client Reports
• Schedule Reports at Fixed time
• Improve Team Efficiency

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Facebook Reports and Facebook Ads Reports

Analyze your results with the Facebook reports and Facebook Ads reports generated by Reportei

Companies that trust Reportei

Why Use Reportei?

There are many reasons why Reportei is the best tool for generating Facebook reports.

First, our tool is fast and easy to use. Just enter your campaign information, and we’ll do the rest.

Second, our reports and dashboards are comprehensive and include all the information you need to track your progress and optimize your campaigns.

Third, our reports are generated in real-time, so you can always be sure that you’re getting the most up-to-date information available. And fourth, our reports are highly customizable, so you can easily tailor them to your specific needs.

With speed and practicality, Reportei gathers the main metrics of its campaigns and makes this information available on a Facebook report that is simple to understand and interpret.

We believe that with this facility for you to have this data at hand whenever you want, it is possible to have more time to focus on more effective strategies , continuous improvement and a more solid relationship with your customers .

That is why our social media reports and digital marketing reports not only capture results in just a few clicks, but also offer complete freedom for you to customize them according to what your client considers most important and add explanatory analyzes about the past, present and future of the project .

Generate Facebook reports in a few clicks

Did you see how easy it is to stay on top of the results obtained on Facebook? Generate your Facebook reports right now and check all the details of Reportei up close!

Check which metrics you find on Facebook reports

Did you see how easy it is to stay on top of the results obtained on Facebook? Generate your Facebook reports now and check all the details of Reportei up close!

New page likes

Page engagement, posted stories, total impressions, number of posts, consumption, total reactions on posts.

And even more!

For a more detailed analysis, you also have graphs and tables that show relevant information about the growth of likes on the page, the evolution of reach, audience by age and gender, performance by type of post, cities with greater reach and featured posts .

All this so that your client can understand who his audience is, how he interacts with the page and what types of content can leverage his strategies in this social media.

Check which metrics you find on Facebook Ads reports

With Reportei, you also have a complete Facebook Ads report to analyze the performance of campaigns for both Facebook and Instagram.

The general metrics you find about Ad Manager results are:

Total reach

Total clicks, amount invested, average cost-per-click (cpc), average cpm, average cost per thousand (cpm), average click-through rate (ctr), number of ads.

In addition, you can also track the separate data for each social network, with Clicks, CPC, reach and amounts invested on Facebook and Instagram.

In the table of actions by platform , you can see all interactions made from your ads, such as clicks on links, reactions to posts, views, sharing of posts, comments, among others.

With graphics, you can access information about your audience and their behavior, such as reach by device and impressions and reach by age, gender and time.

Facebook Ads reports in a few clicks

Reportei is the best tool for generating Facebook reports because it is fast, easy to use, comprehensive, and customizable. With Reportei, you can get all the information you need to track your progress and optimize your campaigns easily and efficiently. So why wait? Try Reportei today!

Reports from Facebook: Present data to your client in a more practical way

Present in the daily routine of more than 4,000 agencies, freelancers, traffic managers, and companies, Reportei allows you to generate unlimited, professional, and customized reports to facilitate the communication of results with your clients.

That’s why our Facebook report contains the most important information to demonstrate whether your strategy was successful or not, and which actions will be planned to achieve even better performance in the future.

To reflect the data in an objective and completely didactic way, you have some resources that adapt perfectly to your reality and that of your client, as described below:

Your benefits

• Add, remove, or reorder metrics according to project and decision-maker relevance;
• Add one or more analyses (with texts, videos, and photos) to each section of the report, if you want to interpret the data and explain in more detail any obtained result;
• Create a Timeline to visually display which actions were taken at each stage of a specific campaign and what results were achieved;
• Download the report in PDF version;
• Send the report to the client through a link;
• Send the report through WhatsApp.

In addition to Facebook and Facebook Ads reports, you can also generate reports for Instagram, Google Analytics, Google Ads, YouTube, LinkedIn and LinkedIn Ads, Google Search Console, Google My Business, Mailchimp, and RD Station. Find the perfect plan for your projects and generate comprehensive, customized, and objective reports for your clients!

Facebook Report Template

Why You Should Use a Facebook Report Template

Manually building a single client report manually is a pain. As an agency managing dozens of clients and their Facebook pages, reporting on all the important metrics for each Facebook campaign takes countless hours your agency should be dedicating elsewhere. A report template is a scalable solution for any growing marketing agency.

A customizable Facebook reporting tool helps save time by gathering all the relevant data from each client’s Facebook page integration and compiling them into a single marketing report template for you. After that, add your own analysis and you’ve just created the perfect client report in minutes. You save yourself countless hours without having to sort through each Facebook page and manually pull important data from them. This report template helps your agency go into the best Facebook practices on a deeper level that clients easily understand.

Build a Facebook dashboard or broader s ocial media dashboard to display your client's data in real time.

6 Things Included in the Facebook Report

1. cover page.

The cover page of your report should not be seen as a simple placeholder. This page is a strategic component that sets the tone for the comprehensive analysis inside. With the Report Cover and Section Design Customization Feature, you have the freedom to select a background color or upload a custom image that embodies your agency's brand ethos. And then, you can carry that design concept through your entire report. Customize your title and image widgets within the body to further reinforce your agency's unique reporting style.

When a design resonates, save it. Store your most effective layouts as templates, ensuring each report you generate maintains the same level of brand consistency and professionalism.

Expertly crafted cover and section pages carry significant weight in shaping client perceptions. It signifies a meticulous approach to reporting and primes your client for the detailed insights within. In essence, a well-designed report enhances the aesthetic appeal and strengthens your agency's credibility and client relationships.

2. Monthly Summary

The monthly summary section is where you give your clients the big picture analysis of what happened this month with their Facebook marketing campaign. In this section, it’s best practice to include a succinct explanation of what tasks your agency completed during the month, what goals were targeted and met, and where you see opportunities for improvement.

You can also use the monthly write-up section to describe what your Facebook strategy is moving forward in the coming months. What new goals will your agency be targeting? What new strategies will you be implementing and why? This is also a great place to upsell new services like running Facebook Ads campaigns to enhance their overall social media presence and meet your clients’ business goals.

The Facebook posts section of your report template displays every Facebook post that month in consecutive order. It allows you to give your client a quick overview of how many social media posts your agency delivered to show them you’re following the terms of your agreement.

You’ll also see what kind of engagement each Facebook post received from your clients’ followers. The report displays post reach, the number of likes each post got, how many times the posts were shared, how many people clicked on each post, as well as the number of reactions or comments on each post.

This gives you the opportunity to show your clients what kinds of posts work so you can tell them you’re planning on pursuing more posts of a similar nature in the future.

4. Page Likes

The number of page likes a client has is a direct indication of their reach and influence on Facebook. Tracking this number over time can also indicate how much the brand is growing month over month. Tracking page likes gives you a good idea of how successful your Facebook campaigns are at attracting new users and conversions for your clients.

Another key section of this social media report enables you to display the audience demographics of the people who have liked your clients’ pages, including their location, age, gender, and more. This helps you demonstrate that your agency is reaching its clients’ desired target demographics on their social media platforms.

5. Engagement

Engagement is made up of a combination of the number of social media metrics, such as likes, comments, shares, as well as other items like checking in on your client’s location or tagging the page. This KPI is one of the easiest ways to show to your clients you’re reaching the right audience and your content is resonating with them.

The engagement section of the report template displays the key metrics in both a line and pie chart formats to make it more visually engaging and intuitive for your clients. You can also break the engagement rate down by general demographics, just like the page likes section, so you can see what kind of customers are interacting most with a client’s brand.

If you also run other social media accounts like Twitter or Instagram for clients, displaying engagement for them in a full social media report template will give your clients the full scope of their social media analytics in one place.

Finally, the reach section displays the number of unique people your Facebook page content has reached throughout the month. Reach calculates people who have seen a single post, the entire page, or one of your Facebook ads. Your clients will likely want to see how much their reach is increasing versus their paid ad spend, since that indicates how many more potential leads they have in their pipeline and how much it has cost them.

This social media report displays both organic and paid reach for your clients. Depending on your overall strategy, both of these numbers can mean different things. If you’re focusing heavily on Facebook ad campaigns, then a higher paid reach number means your ads are doing well. The report also breaks this KPI down by general follower demographics so your clients get actionable insights into their audience and potential customer base. However, if you'd like to dig deeper into those valuable insights, a Facebook ads report is the best way to highlight those key metrics.

The Takeaway

AgencyAnalytics' Facebook reporting template is an essential tool for any marketing agency looking to streamline their social media reporting process. A digital marketing report template simplifies the task of gathering Facebook insights and transforms complex data into actionable insights.

Whether your agency is looking for an organic social media report or a Facebook Ads report template, the combination of customizable report templates and the 11-second smart report feature makes client reporting a breeze!

By leveraging this comprehensive tool, social media agencies easily track page performance metrics, enabling a more informed approach to Facebook marketing strategies. Agencies gain a broader perspective by using a social media reporting tool , allowing for more effective decision-making and strategy refinement. For example, it's a simple process to compare their organic Facebook data to their paid channels in a dedicated PPC report template . This helps everyone get on the same page about the most effective avenues to pursue.

The efficiency brought by AgencyAnalytics' Facebook reporting template means more time is devoted to creative and strategic endeavors rather than getting bogged down in data aggregation and interpretation.

Want to add more sections or custom metrics? AgencyAnalytics lets you easily drag and drop new sections to your Facebook report in minutes, saving your agency time to focus on the marketing creative.

Powerful Facebook Reporting Built for Marketing Agencies

Automate your client reporting.

Get Facebook reports out the door in minutes with a professional template and streamlined interface. Combine the power of a drag-and-drop report builder, dozens of pre-made templates, and powerful customization options. Spend less time building reports and more time scaling your agency.

All Your Client Data In One Streamlined Platform

Quickly and easily connect all your clients' marketing channels to bring their data into a streamlined interface. No more switching back and forth between tabs or inputting hundreds of passwords. SEO, PPC, Social Media, Email, Call Tracking, and more are all ready for you in one place.

Unique Logins for Each Client & Staff User

Gives each person their own login for direct access to the data. Advanced permission settings let you control what each person sees. With unlimited users on the Agency plan and higher, this system is flexible and scalable whether you run a boutique or a large-scale agency.

White Label Facebook Reporting Template

Upload your agency logo and use your brand colors to make your reports look like they were built in-house. Provide your clients with the high-quality reporting they've come to expect from your agency while saving billable hours previously spent on manual reporting.

More Templates

Social Media Report

Digital Marketing Report

Facebook Ads Report

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Build a Custom Facebook Report in Minutes!

• Start free trial

Engage your clients with intuitive Facebook Ads reports designed in minutes

Take your Facebook Ads reports to a higher level and put them in autopilot mode.

Automate your Facebook Ads reports in 3 destinations paying one single plan

Sign up for a 15 days free trial. No credit card required.

Facebook Ads report template

When working on your Facebook Ads reporting, you can save a valuable time by using a predefined Facebook Ads template. Of course you can as well build your own templates reusing the existing ones or starting from the scratch. Templates also facilitate the maintenance and the modifications of the template based reports, as you just need to make the modifications once in the template.

Facebook Ads campaigns monitoring

Our Facebook ad reporting software allows you to easily monitor Facebook Ads metrics with our pre-built widgets, so you can take actions to meet your objectives. Besides the predefined widgets in our library, you have full flexibility to build your ones using any of the metrics offered by the Facebook Ads API.

Filter the results for specific campaigns

Some times your clients will want to see just the results of a specific campaign or group of campaigns, specially relevant for them. Widgets can flexibly be filtered with this Facebook reporting tool using multiple filter conditions. Filters can be built as reusable entities which can be added to multiple widgets, while keeping a unique and centralized definition. Reusable filters can globally be assigned to all the widgets in a section.

Add a margin or markup to the cost

As a PPC specialist or agency, you likely base your fees on your clients' PPC expenditure, whether that's total ad spend or a percentage of it. Give your clients full clarity with PPC reporting that includes your agency's margin and markup. This helps avoid any confusion and makes the agency's fee structure completely transparent.

Track custom conversions

Custom conversions are perfect for when you’re running a campaign with a website conversions objective, as it allows you to track specific users as they convert on a given web page. In Reporting Ninja you can build ad-hoc widgets to track the custom conversions for your clients.

Why use Reporting Ninja for your Facebook Ads reports

Start your report automation journey with Reporting Ninja.

Realy easy to use

Build beautiful and engaging reports in just a few clicks simply by dragging & dropping the blocks of contents that you need. With our intuitive report editor you can see how your report looks like while you are working on it.

Fully customizable

Besides the widget library, you can exactly create the piece of content you are looking for, with the needed combination of dimensions and metrics, the type of chart you want, apply custom filters, etc. An intuitive wizard will assist you when creating custom widgets.

Scheduled reports

Schedule your reports and save a valuable time every week or month. Let Reporting Ninja email directly to your clients the reports that they need.

Custom branding

Add your or your client's logo and apply brand colors, fonts, and graph styles. Enhance with cover pages or contents tables.

Client portal access

You can share your reports via PDF and / or you can enable your own branded client portal on a custom domain, so your clients can log in and access their reports whenever they want to.

Multi language reports

You can send your clients their reports in their native language by using any of the 16 language files available or creating your own custom one.

Create your Facebook Ads reports in the blink of an eye

Build and automate amazing custom reports in a few clicks. Save time, be more productive, impress your clients.

Facebook Reports

Add any 3 services to your cart and get one for free. The discount will be applied automatically in the cart. Details

Buy Facebook reports with Kumplo and manage your profile’s reputation quickly, safely, and easily. Increase your report count with just a few clicks. Rated UK’s #1 social media service since 2014, we offer reliable services for your needs. Discover our offers below and start managing your Facebook today!

✅  Example link format: https://www.facebook.com/HMRC/post/12345

🔐  Safety: No password required

⚡️  Delivery: Quick or Gradual

🛠️  Support: British, available 24/7

3️⃣ - Additional options:

Enter the account name

change account

Wybrane zdjęcia: Wybrane filmy:

• Description

What are Facebook Reports

Facebook Reports – This is an option that allows you to report posts, accounts, or other content that violates the site’s community rules to Facebook moderation . With the option to report inappropriate accounts or content, you can directly lead to their removal or blocking .

Any user can report any content, but this does not mean that a moderator will decide to remove it. This works differently when there are a lot of reports in a short period of time. Then, the decision to block or remove content is made by an algorithm because Facebook wants to remove unwanted content as quickly as possible.

You may associate this with accounts on Instagram , where popular influencers ask their audiences to report profiles that impersonate them and scam them for data or money. Such accounts are usually blocked very quickly because there are hundreds or even thousands of reports in a very short period of time.

It is easiest to get new accounts deleted because Facebook considers them potentially dangerous due to the lack of any previous activity (scoring). The service monitors user behavior, such as the frequency of posts , where and when users log in, and even scans the content they publish. This ensures that even such a large social network maintains relative security .

The screenshot shows the process of reporting a Facebook post for moderation. The purpose of such an action is to get the post/page/group removed on Facebook by an administrator.

Is it worth buying reports on Facebook

Reporting your account or any other content to Facebook is a service you won’t find anywhere else. Don’t believe in any bots or other software for this type of activity; they are simple scams .

The advantage of our service is its low cost , which gives you the convenience of putting yourself in the role of moderator . If you don’t like something, you simply report it , and the content is removed. No more impersonation, scamming , or defamation .

However, you don’t have to limit yourself. If you see something that shouldn’t be seen by the community, we can also help you with reporting this type of content. In addition, we accept all links from Facebook . This can be a link to a group, event, live, page, profile, photo, or video . We can deal with any case.

Although it is up to Facebook moderation to decide whether something will be blocked or removed, we know from experience that it is very often subject to a large number of reports from real users.

Why is it worth buying Facebook reports from Kumplo.com ?

• Possibility to purchase any number of Facebook reports from real and active users from all over the world
• Guarantee of the fastest order processing in the UK 24/7
• More than 8 years of experience in the industry and +300,000 completed orders
• Multiple payment methods available: Transfer (instant), Payment Cards, Cryptocurrencies
• Possibility to obtain a VAT invoice as soon as the payment is made (invoice automatically sent by email)

Ability for users to report posts from anywhere in the world

Real facebook reports from active users, fast order delivery available 24/7, many satisfied customers, as evidenced by the 4.8 out of 500 rating on trustify, free consultation and customer support available around the clock, possibility of automatic blocking of the reported person's account by an algorithm, how to buy reports on facebook.

Buying reports on Facebook is extremely easy and is done entirely through our website. Even if you have never used our services before, we describe the buying process in detail in 4 simple steps . The whole thing should take you no more than 10 minutes .

Copy the link of the Facebook post/account

Select the content you want to report and copy its link. This can be a comment, group, event, live, page, post or video on Facebook.

Select the number of reports and configure the order

From the drop-down list, select the number of reports you would like to run at the address indicated. We allow the purchase of max. 100,000 reports on Facebook.

Paste link and add to cart

Paste link and add to cart Once you have set up your order, paste the link in the space provided. This can be a maximum of 1 link per service. The add to cart button will only be active once the link has been entered.

Fill in your details and make payment

Add your order to the shopping cart and proceed to payment. In this step, you will be asked to enter your invoice details (if required) and to select a payment method.

Facebook reports (FAQ) - answers to frequently asked questions

Do you have questions or doubts about whether Facebook reports are the service for you? Check out the answers we have prepared to the most common questions and find out the answer even faster. They will help you understand how we operate and whether the service meets your expectations .

Is there any guarantee that reports to Facebook will lead to the account being blocked?

Unfortunately, in the case of the Facebook report service, we can give a guarantee that the action we carry out will lead to the account being blocked or the post being deleted. We cannot guarantee this because the final decision is made by the moderation of the service and not by external parties. However, we can confirm that the number of reports may influence the moderators' decision or trigger an automatic block due to an algorithm decision. Unfortunately, for each post or account the values are determined individually and there is no single right number of reports to guarantee this.

Are reports on Facebook anonymous?

Yes, all Facebook reports you buy on Wypromowani.co.uk are anonymous and will not be able to be linked to your person in any way. In addition, Facebook cares very much about privacy standards so it is completely confidential who is reporting so the other person cannot find out. Reports are therefore completely anonymous and safe for reporters.

What types of reports are there on Facebook?

Facebook provides really many types of reports. The most popular of these are:

• Hate propagation
• Nudity or erotic content
• Unauthorised sale
• Impersonation
• False website
• Intellectual property
• Other reason

As you can see, this number of reasons gives you a really huge range of possibilities when it comes to reporting content to Facebook. Even if an issue does not fit into the categories above we can always report it as another reason and describe the issue further.

What content can be reported on Facebook?

There are really many different types of content on Facebook, however, we have the ability to report all of them with a report button next to them. Whether you want to report a Facebook group, live, post, photo, video, event, page or user, or even a comment, we can help you with this. All we ask is that you double-check the link to which you send your reports so that you don't end up reporting the wrong post.

Can I receive a proof of subbmited reports?

I’m sorry, but for this service, we are not yet technically able to generate a report or any other form of confirmation for you. This is due to API restrictions, meaning the amount of information the platform returns to our system. However, we can notify you once all reports have been completed. At that point, upon special request, a technical support representative can send you a screenshot from our system as confirmation of the service being carried out. Currently, we have no other way of reporting on the progress of Facebook reports.

Facebook Reports Reviews

Absolutely delighted with Facebook reports! Highly recommend purchasing it.

Extremely satisfied with Facebook reports. Highly recommend purchasing.

Extremely happy, recommend it.

Very useful, great purchase.

Brilliant and reliable service.

Facebook reports is fantastic. Im very happy with it.

So pleased with Facebook reports. It’s a great buy.

Facebook reports is an absolute game-changer! I have never found it easier to report unwanted content.

Im thoroughly impressed with Facebook reports. It works seamlessly and efficiently.

Completely satisfied, highly recommend.

Amazing, highly recommend.

I recommend the service; it worked perfectly. Thank you for the quick delivery of reports. The problem was successfully resolved!

Absolutely fantastic product.

Very pleased, great results.

Facebook reports is brilliant! It has helped me keep my feed clean and free of spam.

I was at my wits end with the sheer volume of unwanted content appearing on my Facebook timeline. Id tried everything from manually reporting posts to blocking users, but nothing seemed to work. Then I came across Facebook reports. Purchasing the service was quick and straightforward, and the results exceeded my expectations. Within a few days, I noticed that most of the annoying posts had disappeared, and some accounts were even blocked. It has truly made using Facebook enjoyable again.

Truly a game-changer.

Facebook reports exceeded my expectations. Definitely recommend buying.

I was fed up with constantly reporting inappropriate content on Facebook, which consumed a lot of my time and energy. When I heard about Facebook reports, I was sceptical but decided to give it a go. The purchase was easy, and the instructions were clear. Within a few days, I noticed a significant improvement. Unwanted posts started to disappear, and the accounts posting them were being blocked. Facebook reports has truly transformed my experience on the platform. Now I can enjoy a clean and safe environment on my account.

Thrilled with the results from Facebook reports. Highly recommend.

Top-notch service.

Highly recommend Facebook reports. It’s made a huge difference.

Works like a charm.

Ive had a great experience using Facebook reports. Its quick, reliable, and very user-friendly.

Simply the best.

Facebook reports works wonders. Definitely worth buying.

Highly recommend this service.

Facebook reports is brilliant. Worth every penny.

Very satisfied with Facebook reports. A must-have service!

What a fantastic service! Facebook reports has made dealing with unwanted posts a breeze.

Exceptionally effective tool.

As a small business owner, its crucial for me to maintain a clean and professional profile on Facebook. Unfortunately, spam and inappropriate content were a constant issue. I decided to purchase Facebook reports in the hope that it would help. The purchasing process was very simple, and the service started working almost immediately. Thanks to Facebook reports, my account is now free from unwanted content, allowing me to focus on running my business. I am extremely pleased with the results and highly recommend this service to anyone facing similar problems.

Outstanding and dependable.

Excellent and very effective.

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Social Media Examiner

Your Guide to the Marketing Jungle

5 Essential Facebook Analytics Reports for Marketers

Looking for people-centric marketing metrics to track and analyze your customers and prospects? Are you using the reports available inside of Facebook Analytics?

In this article, you'll discover five Facebook Analytics reports to help you make data-backed business decisions.

Why Your Business Should Use Facebook Analytics Reports

Every company has a growth model that includes a set of goals to make it flourish; a goal defines a way to grow. To visualize this, the goal of an online store is purchases. For an app, your goal might be related to daily/weekly/monthly active users. Or your business goal might be related to social media shares, posts, and reactions.

One of the most valuable features of analytics is setting up and measuring progress toward goals for business growth. To be sure everything is set up correctly to promote your business growth, keep these points in mind:

• Choose goals that bring you profit.
• Properly set up goals in your analytics system.
• Measure your baseline and check how it changes over time and what causes that change.

Even if you've installed Google Analytics or some other analytics system, you don't have a complete picture of your users' behavior. Facebook Analytics , which is based on people-centric tracking principles, can enrich your existing data with aggregated and anonymized data on Facebook users, revealing valuable insights that will help your business grow. Facebook Analytics turns all of your goals into standard or custom conversion events.

No matter what you want to analyze—a website, an app, your Facebook page, a combination of channels, or even offline events—make sure you set up your analytics system correctly. If you want to acquire relevant data and get accurate results, set up your Facebook tracking tag.

To track your customers' activity in Messenger bots, Facebook pages, or games for Facebook Gameroom, no special setup is required if these services are already connected to your  Business Manager  account or any of the Facebook Developer  tools.

Pro Tip : To debug your tags, use  Facebook Pixel Helper , which is a free Chrome plugin for troubleshooting and validating your pixel implementation. Also, you can use Google Tag Manager to manage all of your tags , including Facebook Analytics tags.

Customize Your Facebook Analytics

Personalizing Facebook Analytics for your business can make your marketing analytics even more valuable.

Note: This article assumes you've already completed these tasks:

• Installed the Facebook pixel. Check out  this article  for step-by-step instructions.
• Set up event source groups in Facebook Analytics, which allow you to track your audience across channels. Read  this article  for details.
• Copied your Facebook tracking code to all pages of your website and/or all screens of your app. Read  this article  for instructions.

Custom conversions can help you track non-standard events that mark the growth of your business. While they're difficult to set up for those who don't know how analytics work on the inside, it's still possible to create them  using these best practices .

To create a custom conversion, open Events Manager and select Custom Conversions in the left navigation. Then click Create Custom Conversion in the top-right corner of the page.

Curious About How to Use AI?

We recently launched a new show that help marketers, creators, and entrepreneurs understand the business applications of AI. It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms. Pull up your favorite podcast app and search for AI Explored. (Look for the cover art shown to the right.) Or click the button below for more information.

In the Create a Custom Conversion window, select your website or offline event, type in the URL of the page on which the custom event will fire, and enter a name for the conversion. For more details about this setup process, refer to this article .

Custom dashboards are the best way to see more detail in the most essential Facebook Analytics reports. To create a new dashboard, click Create Dashboard in the left navigation. In the pop-up window, type a name for your new dashboard.

From here, you can add a chart or a funnel from the starting page of your dashboard. Or you can just pin the graphs you need and choose the type of graph to make your visualizations as useful as possible. This is especially handy when you need to make a dashboard immediately after launching experimental advertising and compare the results with outcomes from a past campaign.

Now we'll look at five Facebook Analytics reports that help you make data-backed marketing and business decisions. Even in the simplest Facebook Analytics reports, you'll find all of the tools you need to dig into your data and analyze it from the inside.

#1: View Facebook Analytics Funnel Reports to Inform Budget and Ad Spend Decisions

All marketing efforts can be visualized as processes and funnels. They may be linear or nonlinear but all have a certain value. The best way to analyze a process is to break it down into steps or stages, put them into a logical order, and collect data about how customers walk through the funnel step by step to reach their goal.

Funnels help you experiment with the smoothness of your customer journey. They allow you to see if people feel comfortable reaching their goals or if they decide to leave even before they take the first step.

You can set up the funnels you're interested in (those related to your most important marketing processes) with the help of Facebook Analytics. To build a funnel of events, go to Activity > Funnels to open the Funnel report. Then click Create Funnel.

Now select an event to start building your funnel.

To illustrate, the structure of the funnel below is Search > Content View > Add to Cart > Purchases.

But that's not all. Thanks to the people-centric principles of Facebook Analytics, it has tons of aggregated anonymized demographic data you can use to enrich this report.

Why might this be important for marketers? Because sometimes marketers work based on a gut feeling or a conclusion without real proof, such as “we're a youth brand so the audience that buys and loves our product most is 17- to 24-year-olds.” They might even target their advertisements to that age category and invite young influencers to promote the product on Instagram.

But upon checking the funnel report, they might discover a lot of interesting things about their product. And based on an incorrect hypothesis, they're doing everything all wrong.

Thanks to the Facebook Analytics funnel report below, you can see that the age group with the highest conversion rate is 25- to 34-year-olds. And this is a data-driven conclusion.

So it's time to reallocate your advertising budget. Stop advertising to those who don't buy and start concentrating efforts on the group that converts most. Cutting waste from your budget is a great way to grow. As you can see, Facebook Analytics can help you with this.

#2: Assess Facebook Analytics Overlap Reports to Inform Audience Targeting

What if your advertising is multichannel and you don't know how to change your targeting options to save money for each channel? Take a look at the overlap report in Facebook Analytics.

It's easy to see an overview of all of your data sources on the main screen of Facebook Analytics. It shows the names, traffic numbers, and retention rates for each source.

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A more interesting feature for marketers and analysts is to visualize how the audiences of these channels overlap, with the possibility of adding filters and choosing the parameters to display.

For example, you might see that Android users convert much better than iOS users but the percentage of Android users is very low. Based on this, you should stop wasting money on advertising to iOS users because they don't convert, and start advertising to Android users, who convert well. This is one way to save your advertising budget and make your targeting even more data-driven.

The Overlap report is one of the simplest and most powerful tools you can use to create advertising and audiences to work with. It lets you see users who take actions across channels. The image below shows how the Web, Instagram, and Facebook Page channels overlap.

Scroll down the page to see additional details.

The Overlap report will help give you a true understanding of cross-device and cross-platform customer behavior so you can find insights for narrowing or broadening your targeting.

#3: Use Facebook Analytics Outcome Reports to Reveal Successful Content, Format, and Posts

Now let's look at how to choose the best content for advertising on Facebook.

Imagine a tool that told you how much profit each of your Facebook posts brings. That might sound crazy but marketers who work with Facebook Analytics can test a new feature called Outcomes. Go to Activity > Outcomes to access this data.

The Outcomes report (beta) shown below considers Facebook formats and conversion rates of key events like app downloads, purchases, and so on.

Outcomes is an essential tool for social media marketers who have a gut feeling about which pieces of content are good. Now there's no need to guess. Just open the report and look through it to find the best-performing format for your next advertising campaign based on your goal.

#4: View Facebook Analytics Demographic Reports to Reveal Possible Business Partnerships

The curiosity and creativity you can unleash with analytics tools will help you find insights where you never expected them and apply those insights in the most profitable way. Let's look at how to be creative with Facebook Analytics.

How much data do people share willingly via social media? Facebook users share an enormous amount of data every day. And all of these aggregated and anonymized treasures are available in a Demographics report in Facebook Analytics.

To access this report, choose People > Demographics in the left navigation.

Aside from classic demographic data, marketers might use household information including:

• Education level
• Relationship status

One of the most exciting Facebook Analytics reports is the Interests page (People > Interests), where marketers can find top page categories for their product's audience.

Links to the pages you see in the Interests report might help you find brands to work with for mutual promotion. Analyzing this report is a great way to build a list of potential partners that can help your business grow.

It's worth mentioning that all of this data is shared by people themselves and is public. The security of sensitive personal data is a high priority for Facebook; consequently, marketers can't use Facebook to find data on individuals. But if you want data on a group of people defined by certain characteristics, then Facebook reports will work perfectly for you.

#5: Examine Facebook Analytics User Retention Reports to Monitor Consumer Engagement by Cohort

Cohorts segment users into groups based on the period elapsed since they first came in contact with your product. And the more users there are in each cohort, the better. But losing users faster than you acquire them is a real problem for businesses. That's why you need to focus on keeping your retention rate high.

Facebook Analytics helps you monitor your retention rate by slicing and dicing your data, considering dozens of possible criteria, so you can see the positive or negative trends.

With the User Retention report, you can see the percentage of people who stay interested in your product or content over time. To access this report, go to Activity > Retention in the left navigation.

Suppose the latest version of your app (4.1910.2, green in the screenshot below) includes a new feature (push notifications) that might reactivate your app users and get them to open and use your app again. In the graph, you can see that this version definitely works better than the 3.21.0 version (dark blue), as more people stay interested in the app and open it again over time.

Another way to use this Facebook Analytics report is to reveal the percentage of people who continue to add to cart (as shown below) or purchase from you. The image below shows how the retention rate of those website customers who were active and added to cart changed week by week for the last 90 days.

You can decide what exact dimension of events you want to be mirrored in this report. Your cohorts might be built by different approaches, too—starting from basic breakdown by periods, ending with device/browser/OS options.

To get even more insights from this report, scroll down to the row-by-row cohort analysis table displayed on the same page as the Retention report.

• Each row in the cohort report represents a week (or hour or month) when new customers start using your product.
• Each column in the cohort report shows the percentage of users who return to your product at least once in a given time period.

Your retention rate for the first week will always be 100% because it's the week everyone starts to use the product. But after that, everything starts to become more interesting. As time goes by, you'll see some cells become pale as the number of returning users decreases. This tendency shows your growth zones as well as room for improvement and opportunities for decreasing your churn rate. Dark cells point to a successful retention strategy.

Cohort analysis in Facebook Analytics is the best way to see if your efforts help you keep your customers. But cohorts may sound too simple for those marketers who want to go beyond standard analysis and see the connections with data on purchases or other events. For this, Facebook Analytics includes the ability to filter by complex logical chains.

The Retention report below shows what happened with Android users who made an in-app purchase with a value greater than 75% of other in-app purchases.

Note: In the Cohorts report (go to Activity > Cohorts), you can build any cohort for your marketing experiments (by selecting any dimensions and parameters you like) and use it at any time.

Facebook Analytics has no maximum number of tracked users, no limit to the number of tracked events, is free to use, and doesn't require you to use Facebook login. All of this makes analysts and marketers happy. As a third-wave analytics system, Facebook Analytics offers enough features to be a productivity-centric stand-alone tool. It gives marketers insights for decision-making, and analysts have access to data they could only dream about—and across all channels.

What do you think? Which of these Facebook Analytics reports do you use? What is their impact on your marketing decisions?  Share your thoughts in the comments below.

More articles on Facebook Analytics:

• Discover how Facebook Analytics helps you analyze funnels and the lifetime value of a customer .
• Learn how to set up Facebook Analytics and Facebook attribution .
• Find out how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your funnel on their path to purchase .

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How to Create a Facebook Analytics Report (in under 1 minute)

• 19 April 2024
• Karolina Kurcwald

Is creating social media reports part of your job, but you’re not really a fan? Or do you need to report on your Facebook activities and look for tools to replace the now-gone native Facebook Analytics? Hear me out – I have a few tips for you.

First of all, kudos to you if you’re dealing with reports on a daily basis. Reports can be a source of valuable data in digital marketing – for you, your boss, or your client, and the entire business.

They help track progress and business goals, spot improvement opportunities, decide where and how to shift your budgets, etc. 

Reports simply help run more effective digital marketing campaigns (and maybe sometimes also show off in front of your client – let’s be completely fair ;))

But they can be a pain and a dreaded weekly or monthly task. Especially when you’re trying to create a Facebook analytics report that’s actually useful and insightful. Or if you’re not an expert data analyst who eats Excel sheets for breakfast.

Or you just don’t have time because generating weekly, monthly, or quarterly reports is only one of the multitude of tasks you need to tackle on a daily basis – and there’s no data analyst in your team (or you don’t want to bother them because they too don’t have time.)

OR you need a Facebook performance report and noticed that the native standalone Facebook analytics tool for the platform is no longer available (as of July 2021).

Isn’t it fortunate that you can still access Facebook analytics ( and easily generate Facebook analytics reports ) in NapoleonCat? 😉

Here, let me break it all down.

Create Facebook analytics reports within seconds

Generate custom Facebook Page reports within seconds. Schedule automatic reports, analyze your competitors, include up to 8 FB Pages in one report, and more – with an all-in-one social media tool.

14-day trial period. No credit card required.

How to make a custom Facebook analytics report without too much work

Or you can schedule a recurring facebook analytics report (for even less work), get facebook analytics reports for your competitors’ social media, how to report facebook analytics for your company, how to create a facebook analytics report for a client.

Follow the few simple steps to create an FB analytics report for your business or your client – it’s really easy.

Try NapoleonCat for free here and connect your FB Pages (no credit card required during signup). Remember – after you connect your Facebook Page(s) to NapoleonCat, please wait up to 24 hours for the tool to collect the data for analytics and reporting.

1. Go to reports in your NapoleonCat dashboard. Click “Create new report”, and select the time frame. You can select a completely custom time period for your Facebook analytics report .

By the way – you can also create analytics reports for Instagram and LinkedIn , too 😉

2. If you want to brand your report, add your company’s or your client’s logo. You can also remove NapoleonCat branding if you want.

3. Choose the Facebook Page you want to report on. You can add up to 8 Facebook Pages at once and make one comparative report.

4. Select the metrics you want to include in your Facebook analytics report. These include:

• Key metrics
• Fan demographics
• Active users
• Interactions
• People talking about this (PTAT)
• Engagement index
• Page admin activity
• Page post performance
• Page post interactions heatmap
• Impressions
• 20 top-performing posts
• 10 top-performing posts
• 20 most engaged fans

Depending on the metrics that are key to your business or your client’s business, you can include all of them or select just the relevant ones.

Say you’re reporting only on your Facebook audience and want to see fan growth specifically. You can only go with the ones related to their number and demographics, and maybe unlikes from your Facebook Page. You get the gist.

5. Click “Generate” and wait for the report to appear in your account (it can take a minute or two, depending on the volume of the data the system needs to crunch).

6. Then you can do a few things:

• Download a PDF and save it on your hard drive or circulate it among whoever needs to have access. (You’ll also get an email with a link.)
• Schedule your report to get sent directly via email to designated recipients (so you don’t have to do it manually.)
• Create a similar report to the one you just created.
• Edit or delete it.

Here’s what a sample page from such a Facebook analytics report looks like (the report usually has around 30 pages of data):

You can also watch this video for a step-by-step tutorial:

Here’s how to do that to avoid creating the report every time you need to send it:

1. Click ”Schedule Report”

2. Insert the emails you want the report to be sent to (like your team manager, CMO, CEO, or your client).

3. Define the intervals you want to send your report in. You can send your reports every week, every month, or every quarter.

4. The rest of the process remains the same.

5. You can see all your scheduled reports in the – you guessed it – “Scheduled reports” tab.

This way, you schedule your Facebook analytics report once and then wait for the email to come in – like a boss!

Facebook Page Report Generator

Create Facebook analytics reports in seconds. Schedule and automate report delivery. Analyze your own accounts and your competitors, too – with an all-in-one social media tool.

With NapoleonCat, you can create Facebook analytics reports for other FB Pages – and include them in a single report.

Such Facebook competitive reports will allow you to easily compare your social media marketing performance with your competitors. 

You can create a report for any public Facebook Page to see how their page views, post reach, post performance, engagement rate, or fan growth compare to yours – and look for ways to get ahead.

And in case you were wondering…

First of all, do you know your essential KPIs ? What really moves the needle? What are the metrics that are key to achieving your business objectives?

Then match those to your Facebook analytics report metrics

Of course, some vanity metrics like post reach might still be interesting to see (and impressive for your boss), but pay special attention to what really matters to the business:

• What content brings in customers?
• What content brings traffic to your website?
• What content gets people engaged? (And as a result, brings in new customers?)

In other words, align your Facebook performance report with your social media marketing strategy and overall digital marketing goals to show the decision-makers what Facebook marketing really brings for the business. (And that it’s not just scrolling through your Facebook feed ;))

It’s pretty similar – but a lot will depend on your relationship with your client and their goals. And their proficiency in reading and interpreting Facebook statistics.

Again, focus on the metrics that are relevant to your client’s situation – and include these in the report. If you want to impress them – which of course you will – include the numbers that look great (e.g., if you’ve seen particularly impressive growth in the Facebook audience or their engagement). 

But remember, the client might love the numbers, but they will want to know how they affect their business. So if you want to build trust, don’t just use vanity metrics – look for what really moves the needle. 

You can always just include all the available metrics you can find in NapoleonCat and then walk your client through them on a weekly status call, focusing on the most important ones.

Also, don’t forget to brand your report , so that it looks like it’s coming from your agency, helping build a professional image for your own brand.

Automate Facebook Analytics Reports

Schedule weekly, monthly, or quarterly reports. Automate report delivery to your clients – with an all-in-one social media tool.

As you can see, creating a Facebook analytics report is super easy with NapoleonCat – and the tool can replace the no longer available native Facebook analytics tool – start your free 14-day trial and see for yourself 😉

It’ll save you time and automate the Facebook reporting process, so you have more time to attend to your client or figure out the next steps for your business, based on what your numbers tell you. 

Check out our other articles about social media reporting & analytics:

• How to Create an Instagram Analytics Report
• Top 10 Social Media Analytics Tools for Teams
• The Easiest Way to Create a Weekly Social Media Report

How to Create a Monthly Social Media Report (in under 1 minute)

• Creating Facebook and Instagram Analytics Reports: A Guide
• Your Guide to LinkedIn Analytics Reports

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The Ultimate Facebook Analytics Tool (Still Works in 2024)

The original Facebook Analytics is no longer available after June 30, 2021.1...

3 Facebook Analytics Tools You Should Be Using

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9 Free & Paid Facebook Ads Reporting Tools

Find the best Facebook ads reporting software for your business and generate automated Facebook ads reports. Make sure your client/team is always updated.

Facebook ads reporting tools can help you step up from the manual process of generating Facebook reports. For over a decade, Facebook is known to be the ultimate champion of social media marketing. Its extensive user base makes it the best tool to enhance your brand awareness and reach all your business goals whether you want to increase your website’s traffic or whether you want to increase your sales.

However, if you are not using Facebook ads reporting, you are missing out on an opportunity to reach around 3 billion people! A Facebook ads reporting software is all you need that will help you automate the whole process and make it easier to understand your Facebook ads campaign data easily.

What is Facebook Ads Manager?

Facebook ads manager is a tool that helps you control and analyze all the components of Facebook advertising. It is a tool that helps you keep a check on the KPIs (Key Performance Indicators) for Facebook campaigns and take effective decisions to improve your Facebook ads game.

A Facebook ad is a paid message that businesses can send across Facebook. Ads help you reach your target audience based on your unique voice. You can attract an audience of a specific demographic, interest, preference, job, age, monthly income and more.

Why is Facebook Ads Reporting Important?

Facebook ads reports help you understand how well your ad campaigns are  performing on Facebook. It further makes it easier for you to identify what kind of ads you must create and how much you should spend on them. Most important features of Facebook ads reporting are:

• You can know how many people saw your add and interacted with it
• You can determine which kind of ads are working for you and how can you optimize them further
• You can find more about your target audience, their demographics, interests and more.

Read more: Your Complete Beginners Guide to Managing Facebook Ad Campaigns

Use a Facebook Ads Reporting Tool

A Facebook ads reporting software can help you gain deeper insights about your Facebook ads data. You can create interactive dashboards and visualize all the important and necessary metrics for Facebook ads. Here’s what you should look for in a Facebook ads reporting tool:

• It should help you organize your data easily and represent it in an easy-to-understand format
• Visualization of data must be easier using the Facebook ads reporting tool
• It should be easier for you to import and export data from the Facebook ads reporting tool
• The reporting process should be automatic and not take long hours to process.

Curious to find which Facebook ads reporting software will be the best for your business? Here are top 8 Facebook ads reporting tools with features & pricing to help you make the right choice.

Facebook Ads Reporting Tools (Features + Pricing)

Stackby helps you plan, organize and monitor your Facebook ads campaigns in one place using its predefined Facebook Ads Campaign template . This template makes it much easier to track important KPIs and create real-time Facebook ads reports.

• Use Facebook Ads API to bring in Facebook ads (campaigns, adsets and ads) data automatically to your Stack
• Track KPIs based on your business goals such as number of clicks, impressions, spendings, number of comments, number of likes, link clicks, posts, CPC (Cost per Click), CPM (Cost per 1000 impressions), CTR (Click through Rate) and more - for every campaign, adset or ad
• Easy to track Facebook leads by integrating with Zapier
• Calculate ROI using formula column type
• Add KPIs for adsets, ads and campaigns separately and track them in a single place
• Time-triggered automations to automatically fetch your data from Facebook ads manager
• Share real-time Facebook ads reports with your team/ clients

Pricing: You can use Stackby for free for a lifetime! However, if you want extended functionality, you need to buy the paid version. Stackby has a limited-time annual deal where instead of $9 per month, you can get the paid version at a fixed renewal price forever.

Metrics Watch

Track your Facebook ads KPIs closely with Metrics Watch Facebook ads reporting tool.

• No annoying links or PDFs, you can get the complete Facebook ads report in your inbox
• Integrate different marketing platforms in one place and save time
• Pre-made templates to get you started quickly
• Build the report only once and share updated real-time reports automatically with your team/ clients
• Choose your logo, color schemes, and send reports from your email address to others

Pricing: Metrics Watch offers a 14-day free trial for Facebook ads reporting tool. After that you need to buy a paid plan starting from $29 per month based on the number of reports you want to generate.

Know which Facebook ads variation is performing the best and save time in manually analyzing the data with AdEspresso Facebook ads reporting software.

• Customize ads manager columns based on your KPIs
• Custom made PDF reports that can be easily downloaded
• Include tables, charts, and graphs using drag and drop features
• Fully customized reporting widgets for Facebook ads
• Add your CTR, CPC, CPA, Conversion Rate, and ROI for each ad you’re running
• Create white label reports easily
• Always stay up-to-date with automated reports

Pricing: AdEspresso Facebook ads reporting software includes a free trial for a limited period. However, their paid plans start from $49 per month.

AdStage offers a smooth Facebook ads reporting tool with which you can make better decisions about your marketing campaigns.

• Schedule, white label, and customize your Facebook reporting
• Track under and over-pacing ad sets, schedule ads for certain days/times, pause or boost ads based on performance, run tests and so on
• Easily analyze performance of Facebook ads in real time
• Progress widgets for Facebook campaign data using breakout metrics like Frequency, Reach, Device, Region and more.

Pricing: AdStage offers a free trial for 15 days where you can try their Facebook ads reporting tool. If you want to buy a paid plan and upgrade your account, you have to reach AdStage directly and they will help you choose the right plan.

Madgicx can help you optimize your Facebook ads so that all the money that you spend on them is utilized fully!

• Includes AI and performance marketing best practices that help you predict your next best move in Facebook marketing
• Identify best and worst creatives based on funnel stage, placement, etc.
• Create a performance dashboard or use a predefined template to manage Facebook ads reporting.

Pricing: Start with a free 7-day trial and then choose a paid plan that supports your Facebook ads reporting goals. Their paid plans start from $9 per month. You can also create customized plans.

Another Facebook ads reporting generator that helps you track all the Facebook insights, Quintly helps you gain valuable competitive intelligence with social media benchmarking.

• Choose from a wide pool of metrics and create customized reports
• Find how many people saw your content
• Understand your social media marketing with clear insights
• Create recurring, automated reports that can be sent to any recipients whenever you want
• Share dashboards as dynamic web pages for your team/clients
• Export data with a few clicks in various widely used formats like CSV, XLS, JPG and PDF

Pricing: You can get a free 7-day trial based on your requirements after taking a personalized demo. Quintly offers only one paid plan of $345 per month (billed at $4,140 a year) that is designed to handle all your Facebook ads reporting requirements.

AdZooma can be another choice for an automated Facebook ads reporting tool that will save your time in managing Facebook ads.

• Get alerts for important changes like adjusting budgets, pausing poor-performing keywords, and other actionable steps
• Includes automation rules chosen by industry experts for setting and optimizing campaigns
• Easy access important data in Facebook ads reports and know what’s working and what isn’t
• Single screen campaign management that allows you to see all of your campaigns, ad sets and adverts with customisable data, in a single screen

Pricing: You can use AdZooma for free as long as you want! When you are ready to take your business to the next level, sign up for their paid plans starting from £69 per month.

You can create customized reports using Swydo’s Facebook ads reporting tool and get deep marketing insights in minutes.

• Includes predefined Facebook ads templates
• Schedule reports to send them automatically to your clients
• Track the specific KPIs you need to monitor Facebook Ads campaigns and help your clients/team make insightful decisions
• Include cover page, logo, color schemes, fonts and other elements as per your brand and create personalized reports

Pricing: You can choose a paid plan based on the number of data sources that you want to include in your report. The pricing starts from $39 per month for 10 data sources.

This tool offers some useful features for Facebook advertising. You can use Qwaya to schedule Facebook Ads, do split testing, and set up campaign rules to pause underperforming campaigns.

• Organize campaigns into different folders so that you can easily track each campaign
• Integrates with Google Analytics and Excel
• Save your work as templates and save your time
• Pause your campaigns based on customized performance-based rules
• Decide which variation of ads to run

Pricing: Start with a 14-day trial and then move to a better, paid plan to reach all your Facebook advertising and reporting goals. Their premium plan starts with $149 per month.

This was our list of the top Facebook ads reporting tools that you must try and take your Facebook ad campaigns to another level. Before you decide to use any of these tools make sure you have clearly defined your business goals and you know what you are expecting out of a Facebook ads reporting software.

If you are looking for a pure Facebook ads reporting generator that focuses solely on managing your Facebook ads data then Stackby is a promising option for you. It not only includes a free Facebook ads campaign template but also includes various features like views, sort, filter, and more than 25+ column types that will help you create and visualize your Facebook ads report the way you want.

Sign up with Stackby for free and set up your Facebook ads reporting tool in just a few clicks.

Learn how to manage your Facebook ads with Stackby —

Frequently Asked Questions

1. What’s the benefit of Facebook ads reporting?

Facebook ads reporting helps you track and manage all the key performance indicators related to your Facebook ad campaigns. This way you can find out whether your ads are reaching the target audience and making an impact or not.

2. How do I track Facebook ad performance?

Facebook Ads Structure has Campaigns, Adsets and Ads. For each one of them, there are 5 key metrics that can help you track Facebook ads performance. They are CTR (Click-Through-Rate), CPC (Cost Per Click), CPP (Cost Per Purchase), Impressions and Link Clicks.

3. What is a Facebook ads reporting tool?

A Facebook ads reporting tool helps you create, schedule and automate reports including the most important Facebook ads metrics based on your business requirements. This helps you find out what’s working for your business and what’s not.

How to Automate Youtube Analytics Reporting

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FACEBOOK REPORT

Making a Facebook report of your campaigns is an essential step to understanding where and how you are doing, plus it is something that your boss will certainly ask you for sooner or later.

Let us, therefore, look at how to prepare an accurate and comprehensive Facebook report, enabling you to obtain all the information you need in a professional manner. We talk about KPIs (key performance indicators) to identify the key data to be analyzed.

Which tools to use for a Facebook report?

There are two Facebook reporting tools that allow you to monitor the performance of your posts and campaigns: one is Insights, and the other is the Facebook Ad Manager in the Business Manager.

The first is free and monitors the progress of all posts on your page. The second is also free, of course, but only monitors the paid posts you have decided to publish.

Which one to use, then? For an accurate Facebook report, the right answer is both! Of course, this answer is not always true because, as we said, if you do not invest resources on your Facebook page, you only need to use Insights.

Beware though! It is only right that I go off-topic for a moment to make a dutiful clarification: Facebook’s algorithm is extremely penalizing for so-called “business” or “commercial” pages. The good Zuckerberg’s social network thrives on advertising; it relies on this concept (as he himself stated), so why show your posts and campaigns to the social network if you don’t pay?

You will notice or have already noticed, that there is a huge difference in the results of a post put up, thus investing money in it, and one that instead stoically wants to fend for itself. There, now you are warned, if you don’t believe me, I invite you to do some testing.

Find out if you have the skills to become a Social Media Manager. Click on the image and take the test!

SOCIAL MEDIA MANAGER COURSE

Creating a Facebook report with Insights: the 8 main functions

Once you have entered your page, you can find the Insights link at the top of the main menu. You will now have all the data you need to make a Facebook report. Let’s take a look at the main items one by one.

This is the section that appears as soon as you access Facebook Insights. Here you can get a general idea of how your page is performing. Crucial for you will be selecting the time frame in which you want to have data on your operations. Always pay attention to this aspect; submitting a report from the wrong time period could be a nasty slip!

In addition to some tables, which we will discuss in detail in a moment, there is a feature that may be interesting: you can add your competitors’ fan pages to see what they are achieving and how they are doing. Useful tool!

Here you can see how many followers your page has lost or gained over a given period of time. Within this section, there are 4 other entries, all of which are intuitive except for one: “Net Likes”. From this TAB, you can see the trend of your likes day by day, which is useful for understanding how you gain or lose fans in relation to the actions you take.

In this section, you will see the number of people who have viewed your content. Be careful though: being viewed is not the same as being read! Here you can see the trend in the coverage of your organic and sponsored posts, shown in a graph using 2 different colors, and you can also see the reactions of fans to your posts.

Are reactions important in Facebook reports? Very! From here, you understand how viral your post can become: a lot of shares means increasing the organic potential of your content; comments perform the same function albeit in a more restrained way; ditto for likes.

You can also monitor those actions that can be considered negative such as: hide a post, hide all posts, mark as spam, dislike.

In this section, you will be able to analyze how many times your Fan Page has been viewed, obtain demographic data and where these people follow you from, understand where they came to your page from, and so on.

Actions on the page

Knowing which actions are most used by users is a big help in order to have a complete Facebook report. In this section, you can see the following:

• Actions in total on the page, i.e., the number of actions users performed on the page, such as clicking on the directions button, phone number, website, etc.
• People who clicked on the invitation to action: who clicked on the invitation button also found out how many times this action was repeated and when.
• People who clicked on Directions: this is a useful action to understand how interested the customer may be in ‘touching’ what you are advertising or offering.
• People who clicked on the phone number. Hearing a voice on the other end of the phone is still important to many users.
• People who clicked on the website. An action that, especially for e-commerce, is certainly desirable.

Post statistics are very important as they give you a measure of which content is most liked by your audience. This is perhaps the most important insight of all Facebook Insights metrics. Understanding what is liked can help you optimize your creative and communications for better and better results.

Another highlight in this section is the indication of when your fans are online, a piece of information you can use to post at the right times and on the right days.

In the video section, you can measure the performance of your videos. The characteristics of this data are the same as those seen in posts. Unlike posts, however, there is the possibility to see how much time users have spent watching your video.

Finally, in the people section, you can better understand who your fans are.

Here you have a very accurate collection of their characteristics, which I obviously recommend you study in order to convey your advertising campaigns. Knowing their generalities, gender, and where they connect from is an important card in your hands, also for making new marketing proposals to your boss or team. Here you will see how many people you have reached, i.e., who have seen your post, and the people involved, i.e., who have interacted with your content.

Ad Manager: Facebook reports from Business Manager

Let us, therefore, enter pure Facebook ADS. Investing in Facebook is now necessary for business and commercial pages. As we said, the Facebook algorithm does not help those who do not pay; on the contrary, we can even say that it penalizes them.

A post that, in organic terms, would reach a few hundred people can, with a good campaign, reach thousands of users for a few euros. With this in mind, Business Manager should be activated on your page.

From the “Ad Management” panel of the Business Manager, you can access the advertising report section, i.e., a Facebook report focusing on the results of your paid campaigns. Please note that from here, you cannot see those posts that are not sponsored! So let’s see in detail how to go about extracting the right data for a good Facebook report from Business Manager.

Manage your evaluation metrics

In contrast to the more common use of Insights, Business Manager allows you to decide for yourself which data you want to monitor, such as cost per click (CPC) or coverage. To access these options, all you have to do is click on the metrics menu on the left of the page and tick those parameters that are of interest to you and your campaign. You can select pre-set Facebook reports, or you can customize and save your own.

There are indeed many metrics available in Business Manager. To help you get started, I have grouped and selected the most important and in-depth metrics. Obviously, the choice of Facebook report metrics depends on the objective of your campaign. If you always use the same ones, something is wrong with your strategy.

• Performance: results, coverage, frequency, impressions, people taking action, positive and negative feedback, money spent, etc.
• Interactions: Post Engagement, Post Comments, Post Shares, Page Engagement, Page Likes, Mentions, Events, etc.
• Clicks: link clicks, unique links, CTR, etc.
• Messaging: new messaging conversations, replies, cost per conversation, etc.
• Average: average video viewing time, 3-second video views, 10-second video views, 30-second video views, 25% video viewing, 100% video viewing, etc.
• Website conversions: website leads, website searches, website cart additions, website registrations completed, cost per website purchase, etc. For this section, it is imperative to activate the Facebook pixel on your site.
• Apps: desktop app installations, actions from mobile apps, additions to cart from mobile devices, mobile app purchases, etc.
• On-Facebook: purchases on Facebook, cost per purchase on Facebook, etc.
• Offline: shop visits, offline purchases, offline additions to cart, cost for offline purchases, etc.

Where are the pre-set metrics?

Should you decide to initially entrust your Facebook reports to pre-set metrics, all you have to do is click on the hamburger next to “All Reports”, and from there, you will be spoilt for choice!

Which metrics to choose?

Obviously, I cannot list all the metrics possibilities that are offered; the advice I can give you is to focus on what you really need to know, at which point you choose the best options for your Facebook report.

Clearly, if your goal is to get more conversions on your e-commerce site, then you will have to try to understand how many conversions your campaign generated, through which adverts they arrived, which target group bought, where people who did not complete the purchase stopped, and so on.

Surely you are not curious to know how many people have sent you a private message in Messenger!

How to save and automate Facebook reports

Another, in my opinion, outstanding aspect of the reports made by Business Manager is the possibility of saving and scheduling them. Having automatisms, in this case, can be extremely useful and can save you a lot of time that you can devote to other aspects of your communication on social.

Saving and scheduling your Facebook reports is very easy: once you have set the metrics you want to use, simply click save, give your report a name, and select how often you want to receive information from the drop-down menu below. Easy no?!

How to analyze Facebook report data

There are data that are simpler to interpret and others that are, so to speak, more complex. It is easy to see, for example, whether your fan base is increasing or decreasing, and the reason for this is often the relationship between the number of posts you publish and the quality of those posts.

Posting a lot but having content of little interest will definitely drive people away from your page. Conversely, posting less but giving more weight to content will build loyalty and attract fans to your page.

However, when you invest in Facebook ads, things change. This is because you have to realize whether the investment you have made has returned what you expected. First of all, you have to ask yourself what your goal is: to acquire fans, to make more conversions, to move people to your site, to get video views, etc. Once you know what your goal is, you can more coherently analyze the data at your disposal.

Practical example on cost per click (CPC)

I want to help you with an example. I am a retailer of customized magic wands (forgive me, I saw “Fantastic Beasts” a few days ago), and my goal is to bring as many people as possible to my site to make myself known. I decide to invest 200€ in sponsoring my post.

At the end of the campaign, I saw that 2500 people clicked on the link to my website. This means that my CPC is 0.08€. As an interesting side data, I recorded the fact that some people contacted me and that I sold 3 sticks for a total of 150€.

How do you rate the investment? The investment is absolutely good, and I will now explain why. My goal was to get visits to my site, and I succeeded by spending 8 cents per person. True, I did not amortize the investment, but that was not what I wanted to get out of my sponsorship. So my Facebook report will tell me that the balance is absolutely positive.

When is the CPC to be considered expensive?

In a Facebook report, the CPC should not exceed 0.10€ on average. But even this is not entirely true. If I were a dealer of extra-luxury cars, my target group would be very niche. Clearly, then I would expect the CPC to be higher. Also, consider that if a retailer of magic wands earns an average of €50/€70 per wand, I, a retailer of extra-luxury machines, average a few hundred thousand.

To sum up, the CPC must be proportionate to the profit of the product I am going to sell. One piece of advice I would give you is to analyze the performance of your advertisement time after time, trying to understand when and how you managed to spend less. Sometimes creativity makes the difference, and sometimes the text; in other cases, you may have changed something in the selection of your target audience.

Facebook reports are useful not only for your boss but also for you to understand how to optimize your budget.

ROI: what it is, how important it is, and how to measure it

Getting a budget and approval from your employer is something you can achieve by demonstrating how your activities contribute to the achievement of business goals. Facebook must bring a return on investment, i.e., ROI. Let’s look at a specific case. To calculate the ROI, you can apply this formula:

Profit/investment x 100 = ROI of social media (in percent)

Let’s apply the formula! If you got EUR 500 in revenue from Facebook with an investment of EUR 200, your profit would be EUR 300. So taking these figures into our formula: 500€ profit / 200€ investment x 100 = 250% profitability, this is the value of your ROI!

How to set ROI goals

As we said in the previous paragraphs, goals are not always related to earning money; they can also be set on brand awareness rather than coverage. The important thing you should remember is to always set measurable and verifiable goals; that way, you can always demonstrate your results.

Generally, the most commonly used metrics for calculating ROI in Facebook reports are:

• Public Engagement
• Site traffic
• Generated leads
• Registrations and conversions
• Revenue generated.

Learn how to do social marketing by downloading the free ebook

Mistakes you might make in the Facebook report

I think the most common one is the choice of time frame to be analyzed. Always make sure that the dates you enter are correct; you cannot examine data that refer to the wrong time frame!

Pay attention to the frequency. It is a figure that tells you how many times the same person has seen your advertisement on average. Showing the same ad over and over again to the same user wastes resources for you and makes him lose patience!

Do not get creative with text that takes up more than 20% of the image, or you will be penalized.

It is worth setting up your campaigns with a daily budget logic; that way, if you see that an advertisement is going badly, you can switch it off immediately; otherwise, if it is going well, you might even consider increasing your investment.

Don’t focus your attention on just one metric; try to have an overview to better understand the reasons that drive your campaign toward success or failure.

Are there more important KPIs?

There are KPIs (key performance indicators) that it is always important to analyze for your Facebook reports. Around them, as we said, other metrics change on a case-by-case basis.

• Engagement rate: i.e., the number of interactions generated by each individual post in relation to the number of page likes.
• Coverage: how many people reached our posts overall.
• People: who follows you, who interacts, where they do it from, on which days, who buys, etc.
• CPC: it is obviously crucial to understand how much you spend.

With reports, you can monitor your marketing strategy on Facebook. Attend a course to understand the best way to refine your strategies.

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24 Facebook statistics marketers should know in 2024

Written by by Chloe West

Published on  March 19, 2024

Reading time  8 minutes

Know whether your target audience is still on Facebook? Or if you should keep investing in Facebook ads? Staying on top of the latest Facebook  statistics  will give you the insights you need to update your Facebook marketing strategy.

Even after all this time, Facebook continues to be the most popular social media platform with the largest user base across all platforms. Understanding statistics around its usage, demographics, marketing uses and more can help inform your marketing strategy.

So without further ado, let’s dig in.

Top 3 Facebook stats every marketer should know

Facebook usage statistics, facebook user statistics, facebook audience and demographics statistics, facebook advertising and marketing statistics, facebook engagement statistics, facebook video statistics, facebook feature stats (reels, stories, messenger), facebook consumer behavior statistics.

• Facebook is the  third most visited website following Google and YouTube, respectively. This puts it ahead of other leading platforms like Twitter and Instagram.
• The platform boasts  3.065 billion active users  on a monthly basis. This makes it the most used social media platform worldwide.
• In 2023, Facebook’s total ad revenue amounted to $135 billion , up from $116 billion the previous year.

Over the years, Facebook has become almost synonymous with social media. It continues to be the biggest social media platform and is widely popular on a global scale. Here are some of the key Facebook usage statistics to understand its popularity and inform your Facebook marketing strategy :

1. Facebook hit 3 billion monthly active users in 2023

By Q4 of 2023, monthly active users on the platform had grown to 3.065 billion after reaching the 3 billion user milestone in Q2 of 2023. Although adoption has slowed down, monthly usage is still seeing an upward trend. If your marketing efforts are also feeling stagnant, download our Facebook marketing template to reinvigorate your strategy.

2. Americans spend about 30.9 minutes on the platform daily

On average,  American users spend about 30.9 minutes on Facebook daily. This puts it ahead of other leading platforms such as X, Instagram and even TikTok. These numbers suggest that the platform is still seeing a high level of engagement from its user base.

Facebook may have billions of users, but how are these people using the platform? Let’s look at a few vital Facebook user statistics to find out:

3. Over two-third of all monthly users are active daily

Out of the 3.065 billion monthly active users, 2.1 billion people use the platform daily. That’s 68.6% of users who spend at least some amount of time daily on the platform.

In other words, there are billions of people your brand could potentially reach every single day. The key is to get ahead of the Facebook algorithm  so you can get more organic visibility.

4. Facebook is the most popular site for people to get their news

Out of U.S. adults who regularly look to social media for their news, 30% of them head to Facebook. This is ahead of YouTube (26%), Instagram (16%), TikTok (14%) and X (12%).

5. Messaging friends and family is still the top activity on Facebook

Over 72% of users say they use Facebook to message friends and family. This suggests that the platform’s “social” factor is still alive and kicking. Other popular activities on the platform are posting/sharing photos and videos (63.5%) and keeping up to date with news and events (58.7%).

A significant number of users (54.3%) follow and research brands and products on Facebook. So although it’s mostly for social, your brand can still use the platform to build authentic connections.

6. 59% of Facebook users have reached out to a brand on the platform

Social media is also commonly used for customer support requests. One survey found that 59% of Facebook users have reached out to a brand on the platform. Forty-six percent of those messages have been specifically in regards to customer care issues.

Even though Facebook is a social network, it can still be a great outlet for providing customer support and improving experiences with your brand. In fact, 76% of consumers notice and appreciate when companies prioritize customer support, regardless of network.

Wondering if you’re reaching the right audience on Facebook ? What if your target demographic isn’t even on the platform? Here are a few Facebook stats highlighting the platform’s audience and demographics:

7. Users ages 25-34 years represent Facebook’s largest audience

Despite the platform’s reputation as a seemingly “older” network,  24.4% of Facebook users  in the United States are between the ages of 25 and 34. Moreover, the platform sees higher usage among people below the age of 44.

8. Usage among teens has dropped sharply

That said, the platform’s popularity among teens has seen a significant drop. Only  33% of teens were using Facebook as of 2023. This is a sharp decline compared to the 71% who were using the platform between 2014 and 2015.

9. Facebook has more male-identifying users than female

Facebook currently limits its reporting to male and female. And based on the data, the platform has a  higher percentage of male users (56.3%) than female users (43.7%).

10. India has the largest Facebook audience size

While Facebook sees significant usage across various countries, India has the greatest number of users. Latest reports show that there are  314.6 million Facebook users in India. The United States comes next, with 175 million users.

Is Facebook marketing still worth it? And are you getting the most out of your  Facebook advertising strategy ? Check out these Facebook ads statistics to understand advertising impact on the platform.

11. Facebook ads see an average click-through rate (CTR) of 2.50%

According to a  WordStream study , Facebook ads get an average CTR of 2.50% across all industries for lead gen ads. That said, click-throughs vary for industries, with arts & entertainment, physicians & surgeons, real estate and sports & recreation sectors seeing a CTR of at least 3% and the travel industry hitting a CTR of over 6%.

Facebook traffic ads and campaigns see a lower CTR, with the average rate being 1.51% across all industries. Arts & entertainment, real estate, restaurants & food and travel all see a CTR above 2%.

12. Advertising for traffic campaigns on Facebook costs $0.83 per click

The same study found that the average cost per click (CPC) is $0.83 across all industries for traffic ads and $1.92 for lead gen ads. However, you can expect to pay much more in certain industries or campaign ads. For example, lead gen ads have a CPC of over $5 for attorneys and nearly $4 for dentists and physicians.

13. The average conversion rate is 8.25% across industries

Facebook sees a fairly high  conversion rate for ads on the platform. On average, you can expect a conversion rate of about 8.25% for your Facebook ad. However, the specifics may vary depending on your industry. Arts & entertainment, dental services, industrial & commercial and real estate sectors see a significantly higher conversion rate.

14. Facebook generates the highest ROI

Needless to say, with such high conversion rates and low CPC, marketing on Facebook yields high returns. In fact,  Facebook generates the highest return on investment among all other social media platforms, tied only with Instagram at 29%.

With organic visibility on Facebook on the decline, it’s only natural to see a drop in engagement levels as well. But does this put Facebook at a disadvantage over other social media platforms? Here’s a quick look at some vital stats to understand where Facebook engagement :

15. The median engagement rate on Facebook is 0.063%

According to a  RivalIQ study , brands see a median Facebook engagement rate of 0.063% across all industries. This puts Facebook as one of the less engaging social media platforms, beating only X/Twitter’s 0.029% engagement rate.

16. Photo posts and status posts have the highest engagement

The power of visuals is still evident on Facebook, with photo posts getting the  highest engagement at 0.10% . Video posts come next with an average engagement rate of 0.08%. Status posts perform fairly well with an average engagement rate of 0.06%. Link posts, on the other hand, are the worst for driving engagement. They see an average engagement rate of only 0.03%.

17. Frequent posting doesn’t result in higher engagement

Contrary to popular belief, posting frequently doesn’t necessarily result in higher engagement. As the RivalIQ study points out, influencers and higher education industry see the greatest engagement compared to their posting frequency.

Influencers and higher education pages publish fewer than 10 posts per week. Meanwhile, media companies publish over 60 posts a week and only see an average engagement rate of 0.04%.

Rather than post frequency, post publishing should be a factor in your strategy. Know the best time to post on Facebook  so you stand a better chance of driving engagement.

As video marketing continues to gain popularity, it’s important to be aware of how video performs on Facebook. Here are some key Facebook video statistics to inform your strategy:

18. 50% of the time users spend on Facebook is spent watching videos

According to Facebook’s own data, about half the time spent on Facebook (and Instagram) is watching video content. This means your audience likely watches video content on the app, and creating more video can help you reach more people. We’re created a quick guide on creating a successful social media video strategy , if you need a refresher.

19. Vertical video with audio sees a 35% higher click-through rate

Facebook Reels have been popular on the app since they were created and integrated into the app from Instagram. Facebook discovered that vertical video (Reels) with audio see a 35% higher CTR than other types of video content on the platform.

So, what sort of content should you post? What features are growing and what’s stagnant? Let’s review some Facebook stats that break down some of the platform’s key features, like Facebook Stories , Reels and Messenger:

20. More than 500 million people use Stories every day

According to internal  Facebook data , half a billion people use Facebook Stories each day and more than 1 billion Stories shared every day across the Meta apps. This speaks to the popularity of the platform’s feature, making it a useful tool for brands to engage their audience.

21. Facebook Messenger has nearly 1 billion users

Meanwhile, there are nearly 1 billion people using Facebook Messenger . That’s almost a billion people you could potentially reach through ads on Messenger.

22. Reels hit 200 billion views per day across Facebook apps

The popularity of Reels isn’t dying out anytime soon. In fact,  Reels see about 200 billion views  on a daily basis across the Facebook family of apps.

With algorithms further pushing this format, Reels could help you gain visibility and engagement. In short, brands can’t afford to put this short-form video format on the back burner.

Finally, are people even shopping on Facebook ? Here are some stats on how consumers are behaving on the platform:

23. Facebook has the highest number of social commerce buyers

According to  eMarketer , US adults were more likely to make a purchase directly on Facebook in Q1 2023. However, when compared to Gen Z buyers, it’s in fourth place behind TikTok, Instagram and YouTube.

24. Facebook commerce is expected to hit 64.6 million shoppers in 2024

As the most popular social media platform for commerce, there are tens of millions of shoppers on the platform. The same eMarketer study as above showcases that Facebook commerce is expected to continue to grow, reaching 64.6 million shoppers by the end of 2024 .

How do these Facebook stats inform your social media strategy?

These key Facebook statistics should give you some idea of where the platform currently stands in the social media landscape. As such, you can use these to guide your strategy and understand what to prioritize. To advance your strategy even further, take advantage of different Facebook marketing tools .

Facebook statistics FAQs

You can find your Facebook Page’s unique Facebook stats by logging into your business page and heading to your Facebook Insights.

Facebook Reels have been popular on the app since integrated from Instagram. Facebook Reels with audio see a 35% higher CTR than other types of video content on the platform. And across Facebook and Instagram, Reels see about 200 billion views daily .

Facebook adoption is seeing slow growth and still hit 3 billion monthly active users by the end of Q4 2023. US Facebook users are still spending around 31 minutes per day on the platform.

As of January 2023, Facebook has a higher percentage of male users (56.3%) than female users (43.7%). And the largest age demographic of Facebook users in the United States are between the ages of 25 and 34.

• Social Media Analytics

Facebook monitoring made easy: A guide for social marketers

• Influencers

Facebook influencer marketing fundamentals: What you need to know

How to use Facebook audience insights for more effective targeting

• Social Media Engagement

Best times to post on Facebook 2024

• Now on slide

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Facebook Marketplace Statistics

Highlights. In an average month, up to 1.228 billion online shoppers buy something on Facebook Marketplace.

• Up to 40% of Facebook’s 3.07 billion monthly active users shop on Marketplace,
• An estimated 491 million or 16% of active users log in to Facebook for the sole purpose of shopping on Facebook Marketplace.
• 250 million sellers worldwide use Facebook Marketplace.
• In 2022, Facebook Marketplace users increased 3.61% year-over-year (YoY).

Facebook Marketplace Shopping Statistics

Facebook Marketplace is the most popular social commerce platform among social media consumers, including Facebook’s other shopping media.

• 51.2% of all social media consumers made their most recent social media purchase from Facebook Marketplace.
• Among recent Facebook shoppers, 77.7% purchased from Marketplace; 14.2% and 8.15% purchased using Shops and Messenger, respectively.
• 16% of Facebook users regularly shop or buy items from Facebook Marketplace.
• Among users who regularly tap ads, 54.2% subsequently make a purchase.
• Facebook Marketplace is accessible in 227 countries and territories worldwide.

Facebook Consumer Statistics

Over a billion shoppers visit Facebook Marketplace monthly.

• 52 million American adults log into Facebook at least once per week.
• 24% of Facebook users enjoy clicking or tapping on ads.
• 65.9% of all social media consumers made their most recent purchase via Facebook.
• 9.34% of consumers who shop on social media platforms made their most recent social media purchase on Facebook Shops.
• 5.37% of social consumers made their most recent social media platform purchase through Facebook Messenger.

Facebook User Statistics

A majority of Facebook users have visited Facebook Marketplace at least once.

• In 2023 , Facebook had a global monthly average of 3.07 billion active users.
• 51.7 million or 19.7% of American adults report logging into Facebook at least once per week.
• 21.4 million or 8.16% of American adults report daily Facebook activity.
• 76% of U.S. women report Facebook use.
• 70% of adults who use Facebook say they log on less than once per week.

Facebook User Geographic Statistics

Users in Asia and Pacific regions are more likely to be infrequent Facebook users while users in Canada, Europe, and the United States are more likely to be daily users.

• At 914 million daily active users (DAU), Asia and Pacific regions have the largest number of global Facebook accounts.
• DAU in Asia and Pacific regions increased at an average quarterly rate of 10.9 million or 0.16% over two (2) years.
• 75% of North Americans and Europeans use Facebook.
• In Canada, Europe, and the United States, users are 8.70% more likely to be DAU than users in the rest of the world.

Facebook Marketplace Seller Statistics

Among the leading online marketplaces, Facebook is the least popular with U.S. online marketplace sellers.

• Facebook Marketplace is 24.1% less popular than the leading online marketplace for U.S. sellers, eBay.
• 39% of North American social media users use Facebook Marketplace and/or Instagram Shopping Bag.
• Globally, 34% of all social media users use Facebook Marketplace and/or Instagram Shopping Bag.

Facebook Marketplace Advertising Statistics

Retailers, marketers, and Shop owners purchase ads that appear on Marketplace and across other Meta apps and brands.

• Meta platform advertising revenue totaled $134.9 billion in 2023.
• Since May 2018, Facebook has sold 16.8 million ads to American businesses.
• U.S. businesses have spent $4.61 billion on Facebook advertising.
• The most expensive ad campaign in Facebook history was Joe Biden’s presidential campaign , which exceeded $79.7 million .
• Among retailers, Walmart spent the most advertising on Facebook at $6.27 million all-time.

These data and insights were compiled by the Capital One Shopping team based on publicly available data.

• U.S. Securities and Exchange Commission, Meta Platforms, Inc.
• Statista, Facebook: Statistics & Facts
• Facebook Marketplace, Learn More
• Meta Ad Library , Meta Investor Relations
• SimplicityDX, The Truth About Meta’s Social Commerce Market Share
• U.S. Census Bureau, National Population by Characteristics
• PEW Research Center, Social Media Fact Sheet

Related Reports

• Online Shopping Trends
• Most Popular Online Stores
• Number of Online Stores
• Online Shopping Demographics
• Amazon Statistics
• Most Valuable Brands

The 10 worst deals on new cars right now, according to Consumer Reports

It's possible you may find a great deal nearby, but on average, these vehicles sell for well over MSRP

Generally speaking, new car supply has been up for a while , prices are a lot closer to being fair and if you shop around, you can probably find something acceptable for less than MSRP . That said, not all brands and not all vehicles are priced equally. Some new cars are just a bad deal right now, and you’re probably better off looking at one of their competitors unless you want that specific car so badly that you’re still willing to pay the dealer markup.

If you don’t want to play games with the dealer, though, which cars should you avoid? Thankfully, our friends at Consumer Reports are here to take care of you. Using data from TrueCar, the team looked at actual transaction prices and found the mainstream vehicles that are still selling for more than six percent more than sticker. Also, since this list is aimed at mainstream buyers, CR chose not to include “niche sports cars” or commercial vehicles.

So which ones made the list? Click through to find out.

Toyota GR86

If you need an affordable sports car with a back seat, it really is hard to beat the Toyota GR86. Unfortunately for buyers, prices for a 2024 Toyota GR86 Premium with a manual are typically six percent or $1,766 over the car’s $31,900 MSRP. So expect to pay $33,666.

The Kia Soul is boxy, practical and a little bit funky, which has proved popular with buyers. Expect to pay seven percent or $1,576 over the 2024 Kia Soul S’s $22,690. That will likely bring the price up to $24,266.

GMC Sierra 1500

Over the last several years, we’ve gotten used to full-size truck buyers paying absurd prices, but only one truck made this list, and it’s the GMC Sierra 1500. If you want a 2024 Sierra 1500 Crew Cab Pro with 4WD, the MSRP is $47,300. However, expect to pay $50,679, which works out to seven percent or $3,379 over MSRP.

Audi A4 Allroad

The U.S. doesn’t get many wagons, but when we do get one, it’s usually lifted. That’s certainly the case with the $47,600 2024 Audi Allroad Premium 45 TFSI Quattro. Just be prepared to pay $51,085 over MSRP, which works out to an extra $3,485 or a seven-percent markup.

Audi’s smallest sedan starts well below the $40,000 mark, but a 2024 Audi A3 Premium 2.0 TFSI Quattro will probably cost you $50,875. That’s a lot of money, but that’s also because it includes a seven-percent (or $3,475) markup over the $47,400 MSRP.

Kia Sorento

Kia recently gave the Sorento a refresh that included a boxier front end along with some other desirable improvements. Unfortunately for buyers, prices for a 2024 Kia Sorento EX with all-wheel drive are typically eight percent or $2,960 over the car’s $39,290 MSRP. So expect to pay $42,250 instead.

The Audi A4 is one of the most surprising vehicles on this list partly due to the fact that the 2024 version was last redesigned for the 2016 model year. Despite a refresh, it’s old . You’d think that would make it a better deal, but the $41,900 MSRP of the 2024 Audi A4 Prestige 40 TFSI Quattro jumps eight percent or $3,205 when you look at transaction prices. In the end, that brings the average price to $45,105.

Like the A4, the 2024 Audi Q5 isn’t exactly new, although, for the record, they’ve both been redesigned for 2025. And yet, when you look at what people are paying for a 2024 Audi Q5 Prestige 40 TFSI Quattro, they’re spending $48,777 instead of the $45,300 Audi says it should cost. That’s a markup of eight percent or $3,477.

The Kia K5 has been refreshed for 2025, but again, assuming Consumer Reports’ data is correct, people are still overpaying for the 2024. Instead of a 2024 Kia K5 EX costing $29,490, customers are paying $31,839. That’s a markup of $2,349 or about eight percent.

Kia Sportage Hybrid

Want a cool-ish compact crossover that gets great gas mileage? Look no further than the 2024 Kia Sportage Hybrid LX and its $28,590 MSRP. Except once you factor in the nine-percent markup of $2,543, that will bring the total you can expect to pay to a could-probably-be-worse price of $31,133.

A version of this article originally appeared on Jalopnik .